Eight consecutive years of significant growth. Eight consecutive years of significant awards. That’s not just interesting; it’s almost unheard of in a noisy, crowded category. And it came about through a very simple insight: Men would rather be dead than dull. An inspirational mojo brought to life in every channel imaginable. Eight years later, the Most Interesting Man doesn’t show any sign of slowing down. In sales. In awards. Or in freeing wild animals.