US Brand

Online Payment

People Rule

PayPal’s first-ever global campaign doesn’t focus on money; it celebrates a world where people rule. PayPal has upended the way we buy and sell, online and off. The power now belongs to the people, not institutions. So the look and feel of the campaign is anything but institutional. Everything is warm and human, down to the hand written headlines and the folksy brand song we created. And our campaign rules, too.


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